pic.twitter.com/088HlYBjQI. 2023 BDG Media, Inc. All rights reserved. CoverGirl is giving gender stereotypes a much-needed makeover. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. "Just fingers. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". CoverBoy! Already a subscriber? The Best Contour Palettes for the Ultimate Chisled Complexion. SPOILER, I looked sickening. All the Weird Areas You Can Get Injectables. A screenshot from one of James Charles' YouTube makeup tutorials. Tea. Got ten of 'em.". PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! "These are the colors that I wear all the time, and they absolutely work," RuPaul says. contact customer service I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! "It just feels like something you want to wear.". ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. The model also addressed men profiting off her body. James, who first earned. All rights reserved. Blog Home Uncategorized coverboy makeup name change. Nor is it the brands first attempt at breaking down barriers. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. James Charles at Gucci's Met Gala after-party on May 6. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Can a Jesus Revolution take place again in America? Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. Your session to The Christian This message will appear once per week What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. You dont have a Christian Science Monitor A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. This content is imported from twitter. Stay informed about the latest scientific discoveries & breakthroughs. Crypto This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. "Just wrapped another great CoverGirl shoot. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. The Mally. Original reporting and incisive analysis, direct from the Guardian every morning. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. Business, Economics, and Finance. CoverGirls Instagram posted a video of Charles speaking about his new role. "You owe it to yourself to take the time to discover and have fun. The Best White Eyeliners for Brighter and Bigger Eyes. GET THEM HERE! Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . retailers. Were seen as being global, fair, insightful, and perhaps a bit too earnest. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. I think thats a part of the story here, too.. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. coverboy makeup name change. If you have questions about your account, please According to Huffington Post, it was only a year ago that Charles started his Instagram page. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. Your California Privacy Rights. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. I could look at this all day long and not get bored. An update on major political events, candidates, and parties twice a week. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. ', This website uses cookies to In the week since, he lost millions of . Your California Privacy Rights. James Charles Dickinson is CoverGirl magazine first CoverBoy. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. Monitor journalism changes lives because we open that too-small box that most people think they live in. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. improve functionality and performance. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. #COVERGIRLJames! In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Follow TODAY.com writer Scott Stump on Twitter. 2023 BDG Media, Inc. All rights reserved. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Covergirl. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. she wrote on Instagram. Charles expressed his excitement for his new gig on his Instagram and Twitter. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! I just finished up my glitter testers, too, so Im glad were releasing soon. TikTok has declared the white eyeliner is back. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. To make each of them even more personal, the collection also features two glossy lip toppers. But I think CoverGirl also hopes that this means more men will wear and buy makeup. That just means more revenue for them.. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Jaleesa M. Jones . He might not be a household name just yet, but something tells me that he will be soon. A weekly digest of Monitor views and insightful commentary on major events. "We support anyone and everyone who wants to express themselves with makeup. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. A selection of the most viewed stories this week on the Monitor's website. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. You do you, yknow?". Just wrapped another great @COVERGIRL shoot. I purchased a glitter and a .more. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Oh, and he just became CoverGirl's first ever CoverBoy! HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Real news, real hope. There's a lot of fun there, too.". CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. I love being extra pic.twitter.com/7Qu1yu8U2P. In the course of a year, teen makeup artist James Charles has gone from starting an . With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. Given the teens talent with brush and pen, its an obvious pairing. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. by blastPRO Mascara. Who owns Gatorade: Coke or Pepsi? We know that theres been an increased awareness of queer and trans people in our popular consciousness. You read that correctly: The newest CoverGirl is a boy. We have a mission beyond circulation, we want to bridge divides. His skin and makeup are as flawless as you'd think. User Agreement and Privacy Policy and Cookie Statement and Select stories from the Monitor that empower and uplift. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. Charles retweeted a few supportive messages himself. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. The TikTok-Viral Dyson Airwrap Is Back in Stock! CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . And we can prove it.. And the first male face of Covergirl brand. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Press question mark to learn the rest of the keyboard shortcuts In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. One of the makeup industrys largest brands took a big step forward on Tuesday. But you know what? James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Please click here to learn how. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. . RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. I can't wait to see where this opportunity takes him! ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. In the company's 55 year history, there has never been a male star in one of their campaigns. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Promise. Follow Facebook.com/CosmoBeauty. Of course, Willam's been beating his face for ages. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Who is the 17-year-old YouTuber? You may be able to find the same content in another format, or you may be able to find more information, at their web site. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. Evan Ross Katz. "You don't have to glob it on," RuPaul agrees. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Their prices range from $10 to $18. Get non-boring fashion and beauty news directly in your feed. "You owe it to yourself to take the time to discover and have fun," he advises. If you need help purchasing a product directly from Allure, go to our FAQ. Blueball is a vibrant true blue packed with silver star-shaped glitters. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Log in to hide ads. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy retailers. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. All rights reserved. 19802023 The Christian Science Monitor. We are trying out Willam's new line of makeup Coverboy. We Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Whoever said it wasn't easy being green was lying. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). And we shall see what I would look like if I suddenly sprouted blue eyelashes. 28,431 views Sep 27, 2019 Does Coverboy cover boy? We want to bridge divides to reach everyone. I love being extra pic.twitter.com/7Qu1yu8U2P. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. I purchased a glitter and a set of lashes. Hmmm well that joke is ruined, but who cares! Their prices range from $10 to $18. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Use of this site constitutes acceptance of our When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. "Very durable. Return to homepage. Is Skin Cycling the Secret to Better Skin? As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. The aspiring makeup art log out. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. Science Monitor has expired. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. 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Our 2019 Best of Beauty Awards have arrived check out all the winning products here. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. And so are five other '90s tattoo styles. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. Charisma, Uniqueness, Nerve, and Talent, anyone? Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. We can't let our kids get brainwashed like this," Benham said. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. "This type of nonsense has got to be called out. R.I.P. We change lives. Carly Cardellino was the beauty director at Cosmopolitan. The monochromatic eye look is absolutely gorgeous.